SOMETHING ABOUT HAPPINESS

"What is stronger than…?" A rhetorical question we kept asking ourselves as the central theme of our Valentine’s 2025 campaign—one that never really needed an answer. Because finding one would be nearly impossible. What is stronger than love? What is stronger than friendship? What is stronger than a deep, unwavering belief in oneself? Without sentimentality, our communication—and the dialogue with those who live with Pigmentarium fragrances—was dedicated to what makes us human. To what makes us happy humans. We intertwined emotions with scent and invited people to dream. And we completed the story with the message we had been shaping since the start of the year:

WHAT IS STRONGER THAN HELPING EACH OTHER?

If we know that we love and are loved, we also know that we have strength—and immense fortune. In moments like these, it’s always worth thinking of those who have a little less strength, those we can—or perhaps must—help, even just a little.

At the start of this year, we made a decision — to share a piece of our own happiness. The happiness of doing what we love, of creating with passion, of dreaming freely. We knew we had to pass some of it on. To someone who truly needs it. With our hearts leading the way, we chose a cause close to us. And we are honored to share that PIGMENTARIUM is now supporting the Helping Paws project. 10% of the price of every 50ML perfume sold goes towards training an assistance dog. We are committed to making this partnership last as long as possible—because the mission doesn’t end with one trained companion. The need is ongoing. Thank you for helping with us. 

Your Pigmentarium team